February 19, 2013

Fwd: Use Video to Build Trust

My PR Tools Marketing Tip of the Month

 

This month I want to talk about the many benefits of  

using video to communicate your expertise and build trust.
  

 

Using Video to Build Trust  

Why should you consider including a video on your site? Video makes your story come alive, letting visitors to your website get a get a sense of who you are.  Text or photos can never come close to video in this regard. The benefits of video...  

 

Communicate an intangible sense of your expertise and personality   
 

With the right video on your site, you are immediately more substantial, more cutting-edge, more professional, and more human than your competitors.

 

Make your website more engaging

 

According to the American Marketing Association Marketing Power News       "... adding video to your website can increase the impact of all of your marketing campaigns. Online video can be used to acquire, engage and convert visitors; to drive awareness and leads; and to increase the stickiness of your site."

 

Get your point across  

 

People are five times more likely to retain information if they see it via video rather than read it. Those who don't have time to read can grasp your story quickly.

 

Propel your site above others

 

Integrating videos improves the overall website  ranking for your keywords.
And, Google places a higher rating  on pages that have visitors staying longer. Visitors generally stay longer and are more engaged when watching a video. 

 

Video production companies can take care of all aspects of video creation, from scriptwriting and filming to editing, music, voice over, and graphics. The cost can be as low as $2,000 or up to $20,000 or more.


Besides cost, probably one of the main factors keeping someone from making a video is nerves. But don't worry about being nervous on camera. Most video producers are expert at portraying the best of who you are.  The process is fairly painless.  


If you want to pursue the idea of adding video to your site, give me a call and I'll be happy to refer you to video producers that I have worked with and recommend.   

 

There are many communication tools you can use to keep you top of mind as an expert in your field. Feel free to give me a call at 310.546.2926 for a complimentary strategy session. I'll be happy to show you how to take your business to the next level with affordable marketing strategies that hit the sweet spot with your target clients. And for more marketing and PR tips , please visit my blog.

To your success, 

Chris

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--

Gregg Towsley 
Search Engine Marketing Specialist
tel: (310) 909 8835
cell: (617) 903-0974 
 
gregg@wsiqualitysolutions.com
visit us online at www.wsiqualitysolutions.com

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