June 22, 2010

Small Business Marketing Tips For Lead Generation!

What are the best ways to be seen? What are the marketing campaign strategies that you need to implement immediately to start attracting your target audience?

 

Follow these 5 small business marketing campaign tips and you'll be well on your way to building your brand and selling more of your products and services:

 

·       Web site: Every business needs a Web site that is a compelling representation of who they are, what they do, why they're different from their competitors, and ultimately how their customers will benefit from their products and services. While a great Web site is the backbone of your online marketing campaign, it's only the beginning.

·       Get on and stay on your customers' radar screens: This is how you will drive traffic to your Web site and continue to increase the reach of your marketing campaign. Use article marketing, blogs, and email marketing to educate your target audience, demonstrate your expertise, and ultimately drive more traffic to your Web site.

·       Social networking: One of the easiest (and free) strategies is to take advantage of social networking sites like LinkedIn, Facebook, Twitter, and YouTube. Join in the conversation as a "person" rather than a "business owner," and you'll eventually see other people and business owners want to join in your conversation. Social networking is all about giving. Shamelessly promote yourself at your peril.

·       In-person networking: Attend Chamber of Commerce events, Meetup.com events in your industry, and the many other "live" networking opportunities in your area. But don't show up trying to sell. Picture yourself online. Would you immediately start selling to a stranger on LinkedIn? Approach every conversation with the simple goal of making a connection with another business owner you can help or who can help you and your clients. 

·       Hold your own events: Consider hosting panels, seminars or workshops to highlight your expertise. Hold a "customer appreciation day" or tie your event to a holiday. You can even get sponsors, hold a raffle, and give prizes. Small business branding works best on a personal level, so giving out promotional items like pens, notepads, and shirts bearing your company's logo is always effective. This makes people "ambassadors" of your company when they wear or use the promotional material at work or play.

 

Whatever you do, be consistent. The success of your campaign depends on your ability to clearly, compellingly, and consistently deliver a message that resonates with your target audience.

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