May 17, 2007

Real Estate Agents

Todays Rant - The real estate industry is changing, the good times are gone. They need to understand, they are in sales. They are not selling themselves or what they do. They need to deliver and get out of the way. Proof is in the pudding.
Disney does not sell rides. - Sell dreams
Dentist does not sell drilling - Sell Smiles
Agents sell lifestyles - do not sell what they do or who they are
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